> For the complete documentation index, see [llms.txt](https://toneden.gitbook.io/toneden-help-center/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://toneden.gitbook.io/toneden-help-center/smart-links-and-custom-domains/how-to-set-up-custom-domains.md).

# How to set up custom domains

The best way that advertisers can leverage the benefits of the Facebook pixel and conversion tracking is to own their domains.

{% embed url="<https://www.youtube.com/watch?ab_channel=ToneDen&v=spjI73SXWQQ>" %}

### **Step 1: Register a Domain Name** <a href="#step-1-register-a-domain-name" id="step-1-register-a-domain-name"></a>

*If you already have a domain that you own you can skip this step.*

Here’s a step-by-step on registering your domain on [Namecheap](https://www.namecheap.com/domains/domain-name-search/) (recommended for ease of use):

1. Think of a few good domain names for your brand. Your first option might already be taken (more than likely).
2. Check domain availability [here](https://www.namecheap.com/domains/domain-name-search/).
3. Once you’ve pinned down an available name, pay for the domain in Namecheap. Keep in mind: pricing varies based on higher page rankings in search engines. Upon payment, you can claim and get the domain name immediately upon application.

### **Step 2: Verify Domain Within Meta Business Manager** <a href="#step-3-verify-domain-within-facebook-business-manager" id="step-3-verify-domain-within-facebook-business-manager"></a>

Next, you’ll need to claim ownership of your domain in Meta Business Manager. This ownership allows you to run conversion campaigns as well as control editing privileges of your links and other content to prevent misuse of your domain.

Head to [Domains](https://business.facebook.com/settings/owned-domains) (under Brand Safety) in the Business Settings of Meta Business Manager.&#x20;

<figure><img src="https://3538766616-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F6KoJM8wbotFk3t0i6URQ%2Fuploads%2FPUgKLItOFeP98lam3OtN%2FScreenshot%202024-02-05%20at%204.04.10%E2%80%AFPM.png?alt=media&amp;token=047498d2-3c19-421b-a569-75b76f3e4360" alt=""><figcaption></figcaption></figure>

Click on the *Add* button, and either create a new domain or request access to a domain if it's already in use by a business on Facebook.&#x20;

Add your domain. Use the top-level or root domain, not the subdoma. or example, if you're setting up listen.mywebsite.com as the subdomain in ToneDen, you’d want to verify mywebsite.com here) in the *Add a Domain* pop-up dialog.

<figure><img src="https://3538766616-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F6KoJM8wbotFk3t0i6URQ%2Fuploads%2FfYgmqYUIm1mQbTac7hwC%2FScreenshot%202024-02-05%20at%204.05.52%E2%80%AFPM.png?alt=media&amp;token=33978972-ee01-4ed9-976d-badd264e516a" alt=""><figcaption></figcaption></figure>

If you have more than one domain listed, select the domain for which you desire to confirm ownership.

Choose the method you wish to use to verify your domain: [DNS Verification](https://developers.facebook.com/docs/sharing/domain-verification/verifying-your-domain/#dns-txt), [Meta Tags](https://developers.facebook.com/docs/sharing/domain-verification/verifying-your-domain/#meta-tags) or the [HTML File Upload](https://developers.facebook.com/docs/sharing/domain-verification/verifying-your-domain/#html).

### **Step 4: Connect Subdomain For Use With ToneDen Smart Links** <a href="#step-4-connect-subdomain-for-use-with-toneden-smart-links" id="step-4-connect-subdomain-for-use-with-toneden-smart-links"></a>

Access your Advertising Settings within the ToneDen platform. Under Custom Domain, click Add Domai&#x6E;*.*

<figure><img src="https://840747279-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MSiMk1LTVbOxDwpPZt0%2F-MSiOChZWh6W7Ouw9y9E%2Fimage%20(3).png?alt=media&#x26;token=74ba0ff6-3c14-4699-8e72-6b9e3a897702" alt=""><figcaption></figcaption></figure>

Now that you have your website set up at your domain, enter your subdomain, like link.yoursite.com, get.yoursite.com, or music.yoursite.com, and ToneDen will automatically connect your Smart Links to your subdomain.

<figure><img src="https://840747279-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MT26-bMjDIZTXhVAGWb%2F-MT26LzRwq8Q9GN8ZBZL%2FScreen%20Shot%202021-02-08%20at%2011.27.36%20AM.png?alt=media&#x26;token=ea937ffe-9bc5-42f0-b11a-d78e6085f38b" alt=""><figcaption></figcaption></figure>

### **Step 5: Configure Subdomain (Using Namecheap)** <a href="#step-5-configure-subdomain-using-namecheap" id="step-5-configure-subdomain-using-namecheap"></a>

NOTE: These are [step-by-step instructions for configuring your subdomain using NameCheap](https://www.namecheap.com/support/knowledgebase/article.aspx/9776/2237/how-to-create-a-subdomain-for-my-domain/). Configuring your subdomain with other registrars will be slightly different. <mark style="color:yellow;">Check out our instructions for GoDaddy and Wix on</mark> [Custom domains and Smart Links: FAQ's and troubleshooting](/toneden-help-center/smart-links-and-custom-domains/custom-domains-and-smart-links-faqs-and-troubleshooting.md)<mark style="color:yellow;">.</mark>

1\. Go to your *Domain List* and click *Manage* next to the domain:

<figure><img src="https://lh5.googleusercontent.com/INFQrxmDkGWjtJ4nV0AdzKNwm4onqBn0otysjMBrdPtFTUxFuXxdzkAp5tq8NbxMj9VKoZFczV9Dzn0sAuDK062w7eqFwZmTbzYTxxrbfn8MdLs61mMleAVap9jurbfjaEJ79iQL" alt=""><figcaption></figcaption></figure>

2\. Select the *Advanced DNS* tab:

<figure><img src="https://lh6.googleusercontent.com/Z4RYC5UWDqtPYyr2HIgTEzcaki8c1O2kyOWS--mHgVhWppAAF42GNUtgGcDH5si2cXYvgsQgw9HDenypqvCx6q_hiy6hZDiR9TATyUGce4wgDnZ7KnMrQsqTJNY5N6nu3kukZE6m" alt=""><figcaption></figcaption></figure>

3\. Find the *Host Records* section and click on the *Add New Record* button:

<figure><img src="https://lh5.googleusercontent.com/rj7OWCQbfrcqgizB7TaUcpKyrtV0P6rYTwQtt73774Yo6_4jiEyd9kViReL8h4LTgMR-8WwWZTr66qFyHThgf7EPGLZU4KBEbH5fxvlPKi2pyfhmYxJj_UBQaoerOVUo1ROFtxrY" alt=""><figcaption></figcaption></figure>

4\. Select *CNAME.*&#x20;

5\. For the *Host* field, put your subdomain (IE if your subdomain is ‘music.yourdomain.com’, you’d simply put ‘music’ here.) For the Value field, enter ‘fanlink.tv.’:

<figure><img src="https://lh3.googleusercontent.com/j6Vl5Zip9B8tfvgQZ6N4Gx1YO2f7JsnBrJLXdv40hp2auQgRTFzUjveOgFN5TQ_uj_zht18qH9eQHOJ9X20ZV-iG1BQdehlPDzCPuUia5PfmpnXCwmILDJJaZJIKUHEaz1h4BJAP" alt=""><figcaption></figcaption></figure>

Normally, it takes around 30 minutes for newly created records to take effect. You’ll know if your subdomain has been configured properly if visiting subdomain.yourdomain.com redirects to the ToneDen site.

### **Step 6: Configuring Events to Use Aggregated Event Measurement (Add "View Content" + "Lead")** <a href="#step-6-configuring-events-to-use-aggregated-event-measurement-add-view-content--lead" id="step-6-configuring-events-to-use-aggregated-event-measurement-add-view-content--lead"></a>

The final step in configuring your domain, pixel, and events is to specify which pixel/event pairings are allowed for the domain within the Events Manager section of Business Manager. Facebook has limited each domain to 8 total pixel/event pairs.

1. First you’ll want to go to the [*Events Manager* ](https://business.facebook.com/events_manager)section of your Business Manager in Facebook:
2. Next you’ll want to click on the *Aggregated Event Measurement* tab:

<figure><img src="https://840747279-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MShlqHD_-R9tvoWWRPx%2F-MSho9BJGJAZN1Y74_EM%2Funnamed%20(1).png?alt=media&#x26;token=2329c55d-da36-445b-b2fc-391f181fc63a" alt=""><figcaption></figcaption></figure>

3\. Then click on *Configure Web Events*:

<figure><img src="https://840747279-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MShlqHD_-R9tvoWWRPx%2F-MSho2LjHisu4JgAWcWF%2Fpasted%20image%200%20(1).png?alt=media&#x26;token=ecd78f8c-2f38-4c83-9920-e0b9d4566d45" alt=""><figcaption></figcaption></figure>

4\. On the *Web Event Configurations* page, you’ll see a list of your verified domains, like this:

<figure><img src="https://lh5.googleusercontent.com/m5Mh7_PLeK1A0u3cBljB5nP64hRUnu4kkiIP0mVGSzF-cxmN5aCCZI8b_T7GYOa7usMNzEJtj6Cyq0jwpLn3K4rzgGeeFSoWnJlXTNv3MWsAZEns4A3EBEtOnCJr2K-UdAckFEHy" alt=""><figcaption></figcaption></figure>

Expand the section for the domain you want to configure (note: the domain you want to configure is your own domain, not the smart link domain), and click *Edit Events*, then proceed via the modal warning that will show.

<figure><img src="https://lh3.googleusercontent.com/nM01uj8yliyPQ_vjZTEGv_T1wShHW9FS8h2-TCYFn1aiezCDBeGGOfVOmo8reY3sZNHhvHSvyGWb43Z-u68JoIQaiYWXsS8TlNScMptsp7iPu0X3Dk2VHvbXrG1eVm-cVAMorzyQ" alt=""><figcaption></figcaption></figure>

5\. Now you should be on the *Edit Web Event Configurations* page, for your specific domain. Here is where you can add up to 8 pixel/event pairings that you want to utilize and rank them in priority order:

<figure><img src="https://840747279-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MShlqHD_-R9tvoWWRPx%2F-MShnw3I9RTwlkbZYvPU%2Fpasted%20image%2002.png?alt=media&#x26;token=44798bb9-d5f4-4124-a773-1db3d2050569" alt=""><figcaption></figcaption></figure>

6\. Click on *Add Event* to add additional pixel/event pairs. While you can add as many pixel/event pairings (up to 8) that you like, for ToneDen Growth campaigns and View Content conversion campaigns you’ll want to at the very least add the View Content event for the pixel you use for advertising. Here's a breakdown of Events we recommend adding, based on common campaigns users run on ToneDen:

* Growth Playbooks (Spotify, IG, Youtube, TikTok) & promoted Smart Links (*any paid social ads for a non-pre save link)*: **"View Content" event**
* Pre-Save campaigns (*any paid social ads for a pre-save link)*: **"Lead" event**

Additionally, the pixel that you select *in the first dropdown menu* should reflect the same pixel you added to your Smart Link in step 6. It should match the pixel connected to your ad account!

<figure><img src="https://lh3.googleusercontent.com/BzE68MdDVeQhzdkfC1WNpL4zrm3PBKo-rU-6MVjwkkJUn8vsCAIzvbeYv2ZVdopjRjm8oTn0hE1OVwi0ggZ5EAdVZqW0mnppDSLFB2YUAnjU0Il1quEk2CMk4VSrlHolIyitqmrT" alt=""><figcaption></figcaption></figure>

7\. Once you’ve added your pixel/event pairings, click *Submit*.**Not able to select a pixel/event combo?** There needs to be pixel activity on the domain you verified before you can add standard events to it (refer back to Step 6). Once you've completed connecting your domain to your smart links, we suggest creating a smart link and visiting the smart link page once.'

8\. Lastly, go to [toneden.io/settings/advertising](http://toneden.io/settings/advertising) and scroll down to "Default Facebook Pixel." From the dropdown menu, you will want to select *the same pixel* you added to your Smart Link (Step 6) and configured in Meta Events Manager, which you have just now completed.&#x20;

This will ensure that all campaigns moving forward utilize the pixel you have attached to your domain, which is necessary for running conversion campaigns. If you configured *multiple* pixels on your domain, you can forego setting a default pixel in your profile settings, but will have to make sure you select the proper one in the "Set A Goal" section of your ad campaigns before you launch!

<figure><img src="https://840747279-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MB5zdyy8MoszA6QFnHF%2F-MUGj32dcOtLpknD8rBX%2F-MUGk9Uk_zB1hf8kUfVk%2FScreen%20Shot%202021-02-23%20at%205.56.16%20PM.png?alt=media&#x26;token=564439ee-0f32-40a9-8075-374ef9fd9055" alt=""><figcaption></figcaption></figure>

If you are running Growth Playbook campaigns in ToneDen, you should now pause existing campaigns, duplicate, and re-launch, and our system will automatically use your new custom subdomain to run these campaigns as View Content conversion campaigns.