> For the complete documentation index, see [llms.txt](https://toneden.gitbook.io/toneden-help-center/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://toneden.gitbook.io/toneden-help-center/account-subscriptions-profiles-billing/subscription-pricing-add-ons.md).

# Subscription pricing, add-ons

Trying to figure out which ToneDen plan best suits your needs? We’ve got you covered with this plan overview.

Check out the full details of our subscription price tiers [on our pricing page](https://www.toneden.io/pricing).

For more information on the monthly ad spend limit, see our [Billing FAQs](/toneden-help-center/account-subscriptions-profiles-billing/account-subscriptions-profiles-and-billing-faqs.md). 

## Subscription Tiers

### Free Plan <a href="#free-plan" id="free-plan"></a>

If you’re just getting started, we offer tools to grow your reach and following.

* <mark style="color:yellow;">Access to social unlocks, contests, and Smart Links</mark>
* <mark style="color:yellow;">Ability to set up custom domains for your links</mark>

### Basic Plan - $50/month per profile <a href="#usd50-month-basic-plan" id="usd50-month-basic-plan"></a>

For the solo marketer. A well-balanced solution for quickly growing your audience.

* <mark style="color:yellow;">Access to social unlocks, contests, and Smart Links</mark>
* <mark style="color:yellow;">Ability to set up custom domains for your links</mark>
* <mark style="color:yellow;">Access to Facebook + Instagram Ads Platform</mark>
  * <mark style="color:yellow;">Monthly ad spend limit of $500 before incurring fees</mark>
  * <mark style="color:yellow;">See the slider at the bottom of our</mark> [our pricing page](https://www.toneden.io/pricing) <mark style="color:yellow;">to see how ad spend limits may affect your Basic plan, and whether a Pro plan might be better for you!</mark>
* <mark style="color:yellow;">Removal of all ToneDen branding from Smart Links</mark>
* <mark style="color:yellow;">Access to all social integrations</mark>
* <mark style="color:yellow;">Ability to export audience data and emails</mark>

### Pro Plan - $100/month per profile <a href="#usd100-month-pro-plan" id="usd100-month-pro-plan"></a>

* <mark style="color:yellow;">Access to social unlocks, contests, and Smart Links</mark>
* <mark style="color:yellow;">Ability to set up custom domains for your links</mark>
* <mark style="color:yellow;">Access to social unlocks, contests, and Smart Links</mark>
* <mark style="color:yellow;">Ability to set up custom domains for your links</mark>
* <mark style="color:yellow;">Access to Facebook + Instagram Ads Platform</mark>
  * <mark style="color:yellow;">Monthly ad spend limit of $1000 before incurring fees</mark>
  * <mark style="color:yellow;">See the slider at the bottom of our</mark> [<mark style="color:yellow;">our pricing page</mark>](https://www.toneden.io/pricing) <mark style="color:yellow;">to see how ad spend limits may affect your Basic plan, and whether an Elite plan might be better for you!</mark>
* <mark style="color:yellow;">Removal of all ToneDen branding from Smart Links</mark>
* <mark style="color:yellow;">Access to all social integrations</mark>
* <mark style="color:yellow;">Ability to export audience data and emails</mark>

## Add-ons, Playbooks

ToneDen’s Playbooks are specialized Facebook and Instagram ads that provide you with winning marketing strategies tailored to  specific needs. [Explore our various playbooks here for more details](https://www.toneden.io/playbooks/explore).

Playbooks are $50 per profile, per month, on top of your regular Basic or Pro subscription fee. If you're looking into using multiple playbook varieties on top of your Pro plan, we suggest contacting support to discuss an Elite plan.

Here are our most popular playbooks:

### Spotify Growth Playbook

Spotify Growth Playbook campaigns run exclusively on Instagram Stories, and route users to a Spotify artist page.&#x20;

* Get more followers and streams as you work toward support from Spotify’s Editorial Playlists
* Grow your presence on Spotify, whether your artist is On-Cycle or Off-Cycle
* Create paid marketing campaigns that move qualified fans directly into your Spotify page
* Reaffirm your results in the Spotify for Artists Dashboard

See [our help page here](/toneden-help-center/playbook-campaigns-and-other-add-ons/spotify-growth-playbook.md) for more details on how to set up your Spotify Growth campaign, or click the below link to get started.&#x20;

{% embed url="<https://www.toneden.io/playbooks/spotify-growth>" %}

### Instagram Growth Playbook

Instagram Growth Playbook campaigns run exclusively on Instagram Stories, and route users directly to your Instagram profile.&#x20;

* Get real Instagram followers who are loyal to you and your brand
* Great for artists, recurring events, and venues seeking a larger base of local attendees
* Create Instagram Story ads that move interested fans directly into your profile
* Grow your following and get more likes, comments, views, and reshares
* Maximise social engagement and increase profile discovery

See [our help page here](/toneden-help-center/playbook-campaigns-and-other-add-ons/instagram-growth-playbook.md) for more details on how to set up your Instagram Growth campaign, or click the below link to get started.&#x20;

{% embed url="<https://www.toneden.io/playbooks/instagram-growth>" %}

### Dynamic Events Ads Playbooks

With Dynamic Events Ads, ToneDen creates a catalog of all of your live events, pulled directly from your ticketing platform. ToneDen creates audiences of everyone visiting specific event pages, then people that are interested in an event are targeted with an ad for that specific event.

Dynamic Events Ads run on Facebook and Instagram feeds.

We offer remarketing and prospecting Dynamic Events Ads playbook varieties.

Promote your entire event calendar to the right audiences across Facebook & Instagram with just one automated campaign.&#x20;

* One campaign to remarket all your events
* Fans only see ads for shows they are interested in
* Promoters only need one budget for remarketing or prospecting
* Unlimited campaigns and ad spend

See [our help page here](/toneden-help-center/playbook-campaigns-and-other-add-ons/remarketing-dynamic-event-ads.md) for more details on how to set up your Dynamic Events Ads campaign, or click the below link to get started.&#x20;

{% embed url="<https://www.toneden.io/playbooks/dynamic-event-ads>" %}