Set up a Social Unlock Campaign

Want to grow your audience, build your email list, get more streams, or gain followers? A Social Unlock is your best bet.

Use a Social Unlock to offer a digital item like a downloadable file, coupon code, secret link, or YouTube stream to fans. To unlock the digital item, fans share their data and complete 1-2 actions that you customize. If you want fans to complete two actions, simply toggle to Multi Unlock and double your rate of social engagement.

We offer the following actions:

Connect with Facebook
Subscribe to Facebook Messenger
Follow on Twitter
Tweet Link
Follow on Soundcloud
Follow on Spotify
Play on Spotify
Save Track/Album on Spotify
Pre-Save Track/Album on Spotify
Pre-Add Track/Album on Apple Music
Subscribe on YouTube
Donate to Charity

A Social Unlock can be used to exchange a digital download, coupon, or secret link in return for your fans' support on the social or streaming platform of your choice.

Head to your Social Unlocks campaign list, then Create New Unlock Campaign to start creating a new social unlock.

1. Select Type

Select the type of item you'd like people to unlock. If you'd like to offer a downloadable file, choose "Download." To offer a coupon code, choose "Coupon." To offer a secret link, choose “Secret Link.”

Step 2 - Basic Details

The second menu will allow you to fill in the basic details for your social unlock. If you have a webpage, SoundCloud Track URL, Spotify URL, or YouTube Video URL, you can use the “Quick Setup URL” feature to automatically get the details to set up your unlock page.

Otherwise, customize the title, provide an unlock description, and select the unlock button. Finally, add page artwork to accompany the unlock button.

Step 3 - Set Up Unlock

In the third menu, choose the actions you'd like fans to perform to unlock your offer.

If you'd like fans to perform multiple actions to unlock your offer, select the “Multiple Unlock” option.

Step 4 - Customize Landing Page

The fourth menu allows you to customize the landing page of your social unlock.You can choose different themes, select a different button color, and even upload a custom background image.You can leave a personal message for fans after they’ve completed your social unlock in the “Personal Message” section. You can also choose to display links to your socials and ToneDen branding.