Spotify Growth Playbook
A step-by-step walkthrough on how to create a Spotify Growth Playbook Campaign in ToneDen.
How to Create the Spotify Growth Playbook Campaign
You can also watch a video walkthrough here:
Before You Get Started
We highly recommend setting up your own domain to run the Spotify Growth Playbook for best results. Otherwise, campaigns will default to link click optimization.
Once you've connected your domain to ToneDen, our system will automatically use your new custom subdomain to run these campaigns.
We also recommend creating a video formatted for Instagram Stories Ads prior to making your Spotify Growth Playbook campaign.The Instagram story dimensions are 1080px by 1920px, which is an aspect ratio of 9:16
Step 1: Select Accounts
The first step is to choose the Facebook advertising account you want the campaign to be created under in the "Select a Facebook Advertising Account" section.
The second step is to choose a Facebook Page & Instagram Account to post as.
The ads in the Spotify Growth Playbook campaign will ONLY appear in Instagram Stories.
If you haven't connected your Instagram account, follow the steps in the page linked below:
3. (Optional) Connect your Instagram business account to your Facebook business page
Next choose a Facebook Pixel (optional).
This option will only appear if the Facebook Advertising Account you've selected has more than one Facebook Pixel attached to it.
If your Facebook Advertising Account only uses one pixel, we will automatically use that pixel in your ad campaign.
Step 2: Set Schedule
First, select a campaign start date and time.
Leave the "Run my ad campaign continuously" checked if you want your campaign to run continuously (recommended).
If you do not want your campaign to run continuously, you can uncheck the "Run my ad campaign continuously" button.
From there, select an end date and time for your campaign.
Step 3: Target Spotify Fans
Enter your artist name in the "Select Spotify Artist" section.
Add at least 2 more artists in the "Add Spotify Artists" section to generate more related artists for targeting.
Proofread interests in the "Generated Interests" section to ensure the targeted artists generally share an audience to your intended targeting audience.
You can also add in more interests by clicking on the "Generated Interests" box and typing in your own artists.
Then, choose your Spotify Markets in the "Select Spotify Markets" step.
Global targeting will be selected by default.
Step 4: Modify Budgets
To complete the "Modify Budgets" step, enter a daily budget amount in the "Set a daily budget for this ad campaign" field.
Set a daily budget of at least $5 per day.
Step 5: Design Story Ad
You can add either video creative or image creative to your campaign by pressing the "Add Image" or "Add Video" buttons in the "Add and customize your creatives" section.
Clicking the "Add Video" button will display your "Video Library".
The "Video Library" allows you to upload videos from your desktop computer when you press the "Upload New Video" button.
You can also use videos from past advertising campaigns by selecting any video in the "Ad Account Library" section. Press the "Add Selected Asset" video after you select your video to add it to your campaign.
Campaigns see the best results when they include video creative specifically designed for Instagram Stories. We highly recommend creating a video formatted for Instagram Stories Ads prior to making your Spotify Growth Playbook campaign.
Step 6: Review Ad Campaign
Press the "Continue to Next Stage" button to complete the "Review Ad Campaign" step.
Step 7: Launch Playbook
Add a name for your campaign in the "Playbook Name" field. This is the name you can use to identify the campaign in your Facebook Ads Manager account after it is launched.
Name your Spotify Growth Campaign and then launch.You can also add Campaign Tags to the campaign for quick searching later.You can also enter your email in the "Email Notifications" field to get daily report emails regarding your campaign.
Press "Launch Playbook Campaign" to launch your campaign.
Examples and best practices
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