How to interpret your Campaign Dashboard for a Facebook and Instagram campaign

Campaign Logs

While your campaign is live, your campaign log will display a time-stamped report of any changes that have been made for your analysis. Here you will see ToneDen’s optimization engine in action.

Green displays the amount of budget that has been added to an audience, while red displays the amount of budget that has been removed from an audience. The results, engagement and conversions events of each target audience determine these adjustments over the course of the campaign.